DEVELOPMENT OF MODERN ECOLOGICAL MARKETING AS A DETERMINING DEVELOPMENT CONCEPT

Abstract

The article presents the concept of ecological marketing activities of an enterprise or production. Today, when new products are released and demand is high or excessive, the concept of improving production at the end of its development period is characterized by a decrease in attention to the production and distribution of products, and the main focus shifts to the products of the enterprise. The authors believe that the concept of ecological marketing should occupy a dominant position with ecological problems, on the basis of which all management decisions in the field of business activity should be made, which equally applies to decisions in the field of the regulatory framework. Thus, taking into account the above, the concept of ecological marketing generalizes all the concepts that today are proposed by many researchers in their works, because it is aimed at solving public interests from an ecological point of view, which in modern conditions involves manufacturers focusing on it when applying other marketing concepts.